GOAT was started by Mark Hoffmans' brother in law who worked in the CMX shop for a little while. The b.i.l quit and started building a pretty much clone of the CMX 25 miles up the road from Mark and marketed it as his own with the financial backing from an investor from Minnesota. The investor flaked after a short time, leaving the b.i.l. with no backing and the Thanksgiving dinners were probably "not the same" after that.