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Start reversing the oversupply trend that Jaynelson pointed out. It's killing the sport due to equity loss that has been pointed out. Present economics should not be ignored if you plan for a stronger future.
A used sled should not be looked at like a STD by your dealers. Start training them that a controlled supply of quality used units in every price range will give their sales team a chance to gain a customer that may have otherwise walked out with cash still in their pockets.
Possibly a program that allows a percentage of trade value to be continued on at the floor financing rate may help this along.
Start attracting new to the sport riders or possibly returning enthusiasts with more than just vids, poster boys and financing on your flagships. Offer technologically advanced entry level sleds with at least two lower priced alternatives below.
An example may be a complete CF fan cooled sled with Fox EVO r's, 141x2.4" and a weight of 332 lbs (you can throw a 600 in after a couple of years of proving and,,, you've been sitting on the tech for way too long) at say $9999.
Then one step below is the "mixed race" model with aluminum sprinkled with CF and premium WE's for $7999, followed up by the all aluminum one with generic WE's for $7299.
You know, bring back a "family-that-rides-hard-together" model of sledding again, instead of offering only "everybody-wants-what-Burant-rides" model.
Pa gets the CF model for a while. The kids dream of getting a ride on it one day while they argue who takes Mom's sled that day. And Mom,,, well she's just happy to see everyone together and is fine with whatever is left over (sexist disclaimer lol).
I've seen too many friends drop out of the sport because of a family growing. Taking a 174" 800 monster out with a kitty kat and a Phazer is not really a fun for all family plan because the trading up plan is too large in steps and the sled capabilities are too far apart.
A used sled should not be looked at like a STD by your dealers. Start training them that a controlled supply of quality used units in every price range will give their sales team a chance to gain a customer that may have otherwise walked out with cash still in their pockets.
Possibly a program that allows a percentage of trade value to be continued on at the floor financing rate may help this along.
Start attracting new to the sport riders or possibly returning enthusiasts with more than just vids, poster boys and financing on your flagships. Offer technologically advanced entry level sleds with at least two lower priced alternatives below.
An example may be a complete CF fan cooled sled with Fox EVO r's, 141x2.4" and a weight of 332 lbs (you can throw a 600 in after a couple of years of proving and,,, you've been sitting on the tech for way too long) at say $9999.
Then one step below is the "mixed race" model with aluminum sprinkled with CF and premium WE's for $7999, followed up by the all aluminum one with generic WE's for $7299.
You know, bring back a "family-that-rides-hard-together" model of sledding again, instead of offering only "everybody-wants-what-Burant-rides" model.
Pa gets the CF model for a while. The kids dream of getting a ride on it one day while they argue who takes Mom's sled that day. And Mom,,, well she's just happy to see everyone together and is fine with whatever is left over (sexist disclaimer lol).
I've seen too many friends drop out of the sport because of a family growing. Taking a 174" 800 monster out with a kitty kat and a Phazer is not really a fun for all family plan because the trading up plan is too large in steps and the sled capabilities are too far apart.
