San Diego, Calif. -- Hemlock Hat Company has launched a new collaboration with American Honda Motor Company.
Inspired by the Honda brand’s embodiment of speed, style, innovation and performance, the “Rip and Race” moto collection includes three unique Honda-licensed designs—The Burnout, The Holeshot and The Tribute—each of which features a patch showcasing the iconic Honda wing logo, as well as a racing-themed graphic on the hat’s fabric under-brim liner.
Of course, all three also boast the classic Hemlock features like adjustable drawstring with finished checkered tips, anticorrosive drawstring eyelets, 100 percent polyester UPF 50+ fabric and a one-size-fits-all design.
To kick off the project, the companies have teamed up for an online contest, with the lucky winner taking home a new 2019 Honda CRF110F dirt bike. For a chance to win, entrants must share a photo on Instagram with the subject wearing an official licensed Honda x Hemlock straw sun hat, and must tag @hemlockhatco and @honda_powersports_us and include the #HemlockContest and #HemlockxHonda hashtags. A winner will be selected at random and announced on July 27, 2019. Participation is limited to the U.S. No purchase necessary to enter or win. Entrants must be 18 years of age or older. More information can be found here.
“It has been such an honor to work with an iconic brand like American Honda,” said Anthony Lora, owner and founder of Hemlock Hat Co. “When thinking about motocross and racing in general, the first thought that comes to mind is Honda. In my opinion, they’re the most elite name in all of racing. For Hemlock to be able to offer such a fun, unique product with a recognized and respected brand has made this an unreal project to be a part of, and it’s nice to be able to commemorate the occasion with a fun contest. I’m looking forward to seeing the response.”