BRP recently introduced an industry-first mobile parts, accessories and clothing (PAC) exhibit focused on educating the consumer and showing a broad selection of new Ski-Doo accessories and technical riding gear available for sale through Ski-Doo dealers. The BRP Riding Gear & Accessories Knowledge Centre tour truck will hit the road this fall at select events.
The exhibit will offer a chance for snowmobile customers to discuss directly with BRP experts the proper accessories and riding gear they need for the upcoming season and the technologies behind BRP's products.
Consumers will also be able to browse various digital tools from BRP, such as store.skidoo.com, and Build Your Own Vehicle (BYOV) while learning about current promotions and PAC programs like the TNT jacket and bib promotion that is only available at authorized BRP dealers.
"We wanted to create a fall tour environment that consumers expect from a premium brand, enhancing the consumer experience and knowledge of Ski-Doo parts, accessories and technical riding gear," said Martin Auger, BRP's director of marketing and licensing PAC in North America. "Customers have made it clear they want to see and learn more about our products, and take them home that day. This is one step toward answering their wishes."
The exhibit will feature a wide range of clothing and accessories to fit most current
Ski-Doo snowmobiles along with informational kiosks and a small classroom to show customers the technologies behind products and their benefits. As an example there will be a ten-minute seminar on proper layering for warmth and another on XPS oils and lubrication.