I'm super stoked to have contributed to 3 articles and 10+ photos in the first two issues. It has super high production quality, and they actually do hire writers and pay for professionally shot photos (lots of the content comes from writers or photogs based in skiing or snowboarding who also snowmobile, like Dave/Darryl Treadway, Blake Jorgenson, Patrick Orton, Steve Lloyd who are all highly reputable). Stoked to see how the issues turn out for next year. This is the first magazine to have a quality and feel like a ski or snowboard magazine with the same target demographic.
As a young 24 year old female, I don't buy snowmobile magazines to read about vintage machines made before I was born, or read about cleaning my clutch or step by step after market modifications. I'll go on the internet if I want statistics, facts, tips or comparisons on new aftermarket parts. I think most of the younger generation is going to look online about comparing cans or pipes before reaching to the pile of magazines on their toilet.