It’s not just about whining about the colour it’s about wanting cat to be able to sell max number of sleds for minimal production costs and I believe that if you make the more expensive model more easily personalized they will sell more sleds and make more money then make more advanced sleds. The old saying k.i.s.s. Keep it simple stupid, colours may not matter to u but maybe a duel rail does or a turbo squeaky wheel gets the grease. Say nothing and nothing changes.
I'm with you on this.
More options available does increase part numbers and overhead cost. If you don't sell more machines then it doesn't make sense. However, selling more machines = lower production costs that help pay for those options to be offered and more money for the R&D budget to create better machines faster for us. Lots of people believe the Ascender Alpha is a good machine. So was a 2010 M8, but I don't want to still be riding it every day today. Even if an existing platform is good, there are always improvements to be made.
More machine sales also increase the racing budgets. I know a lot of people don't care about this, but racing drives development and testing faster than conventional means. I don't watch basketball and rarely watch an NFL game, but I follow supercross and sled racing. And as a consumer of powersports I like seeing the brand I ride be competitive on these fronts.
I don't believe that Cat will have any problem selling what they can manufacture. I think the problem will be trying to keep up with the demand.
Another problem is Cats dealer network. But maybe when they ramp up production they can gain more dealers.
I bleed green, but there's no way I would want to take on the Cat product line prior to the Catalyst rollout. Too much public perception that they are behind and not on par with Polaris and Ski-doo. They are still behind in the dirt market so even with the Catalyst sleds you need to have good summertime sales.
