Ski-Doo Adds New Utility Expert Ambassador

Industry News

BRP has announced the addition of Jeffrey Hann as the newest member of the Ski-Doo Brand Ambassador team. The addition makes for nine members total, covering mountain, backcountry and now utility riding experiences.

With roots in Labrador City, Newfoundland and Labrador, Hann joins the group as a Utility Expert specializing in on- and off-trail riding (true backcountry exploration)—with ultra-capable Ski-Doo sport utility snowmobiles—such as the Tundra, Skandic and Expedition lineups.

Like Ski-Doo’s Backcountry Experts, Hann’s role as a Utility Expert includes sharing riding tips, sled setup tips, and general lifestyle tips for living and thriving in remote locations with some of the harshest winter conditions in North America—the types of rugged places and conditions where it’s more than recreation and Ski-Doo sport utility snowmobiles excel in.

“I enjoy every day riding, whether it's on the groomed trails with my family or off the trail backcountry excursions,” said Hann. “But what I enjoy the most is planning and prepping for a trip and travelling hundreds of kilometers into the wilderness with nothing but the necessities and your Ski-Doo.”

To read Hann’s full profile, please visit:

Follow Hann and his many sport utility excursions throughout the winter on social media as well.

Facebook: @JeffreyHannSkiDoo

Instagram: @jeffreyhann_

Ski-Doo Backcountry Experts: Ashley Chaffin, Carl Kuster, Dave Norona, Jay Mentaberry, Jeremy Mercier, Bret Rasmussen, Rob Alford and Tony Jenkins profiles can be found here:

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