Snowmobiling News For 2017-2018

Industry News International Snowmobile Manufacturers Association
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Haslett, Mich. - There have been a few nips in the air and that can only mean that winter is on its way—hopefully bringing lots of snow, cold weather and great snowmobiling.

On behalf of the International Snowmobile Manufacturers Association members—Arctic Cat, BRP, Polaris and Yamaha Motor Corporation—we are excited to announce the continuation and expansion of the Safe Riders! You Make Snowmobiling Safe safety campaign. The Safe Riders! materials include our updated snowmobiling fact book, brochures, posters, a safety DVD and decals for snowmobilers to use in supporting their safety campaign activities.

This year we invite all snowmobilers to participate in the International Snowmobile Safety Week, scheduled for Jan. 20-28, 2018. This is a great time for clubs and associations, safety trainers, etc., to take time to teach snowmobilers about safe riding.  Many dealerships also support and help by putting on seminars, showing customers how to maintain their sleds to keep them running in top condition, and also promoting safety related activities. Visit and download the Safety Week Campaign Action Manual which contains ideas on how to promote safety week and gives ideas for putting on safe events throughout the winter.

The Go Snowmobiling/Take a Friend Snowmobiling Campaign continues to grow as more people visit the website for information on how to get started in snowmobiling. The website is a great information source for all snowmobilers with links to other snowmobile-related websites, state and provincial associations, and more. We encourage you to check out the site.

You may wish to join in the Go Snowmobiling effort and ask some friends to go snowmobiling. Many people have tried snowmobiling for the first time with the experience resulting in the purchase of a snowmobile. That new snowmobiler can then become a club member, an association member and expand your friendship, all because you asked them to come along and try out your winter recreation of choice.

The 9th Annual Take a Friend Snowmobiling Week is scheduled for Feb. 10-19, 2018.  You can grow your organization by partnering with local businesses and chambers of commerce to encourage your non-snowmobiling friends to join us for a time of fun. For information and ideas on holding a Take a Friend Snowmobiling event, visit The Campaign Guide contains many great ideas.

We are looking forward to a great year and thank you for your support. If you have any questions or need any additional information, please visit our two websites:

You can send us an e-mail message and check out our latest releases. We also encourage you to “Like” our Facebook page at We are expanding our social network and our Facebook page is growing. We hope you join us for fun snowmobiling interaction.

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