Commercial Distribution Finance Seeing Strong Powersports Industry Growth

Dealers using online mapping to spot expansion opportunities through Dealer Insights Portal

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Chicago (BUSINESS WIRE) - The powersports industry, which includes motorcycles, all-terrain vehicles (ATV), utility-terrain vehicles (UTVs), snowmobiles and personal watercraft, is robust and continues to grow according to dealer performance data from Commercial Distribution Finance (CDF), a division of GE Capital.

“This latest offering, an interactive marketing map allows dealers to identify key local geographies where highest growth rates are expected, allowing for very targeted marketing or advertising campaigns.”

CDF dealer financing volume is up 12 percent through June, indicating dealers are ordering more product to meet increasing consumer demand. Dealer inventory turnover is running at a strong annual rate of over 2X, and aged inventory more than 18 months old, is also healthy at less than 6 percent of total portfolio.

“Industry growth is coming from a steadily improving economy and from innovative product offerings from our manufacturing partners, attracting new riders,” said Jeremy Jansen, president of CDF’s motorsports group. “Also, dealers are doing a great job of balancing the right amount of inventory for the increase in demand.”

Jansen was named president of CDF motorsports in May and has been with GE Capital since 1999.

CDF dealers are able to obtain information on their inventory and how they are faring against their peers through Dealer Insights, an online portal designed to give motorsports dealers relevant information on inventory, demographics and financing to help guide business decisions.

“We are continually investing in our Dealer Insights portal to provide the dealers with information to help them grow their business,” said Jansen. “This latest offering, an interactive marketing map allows dealers to identify key local geographies where highest growth rates are expected, allowing for very targeted marketing or advertising campaigns.”

For more than 35 years and through all business and economic cycles, CDF has supported the motorsports industry. Inventory financing, also known as floorplan financing, is an important element of a successful manufacturer -dealer business model. In addition to financing, CDF offers customers a robust array of detailed performance metrics and real-time statistics, as well as its Customer Online Management System (COMS), which provides streamlined account management.

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