Tiede In As Straightline's Communication Manager

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Forest Lake, MN - Straightline Performance Inc. recently welcomed Rick Tiede as its marketing and public relations manager. Tiede will be responsible for planning, directing, and implementing Straightline Performance marketing activities.

He joins the Straightline Performance team after a successful tenure at International Engineering and Manufacturing (Woody's Traction Products), a snowmobile traction and control company located in Hope, MI. Tiede served as Woody's race director and apparel coordinator, a position in which he was responsible for the company's outer and casual wear as well as one of the most successful race programs in the snowmobile industry. While there Tiede was also instrumental in increasing brand awareness, social media presence and distributor sales.

Tiede brings to Straightline Performance over 11 years of sales, marketing, clothing design, race technical information, and brand management experience. Throughout his career he has been a key contributor in the success of multiple aspects of each division in which he has worked and his flexibility and ability to multi-task will be key in his continued success at Straightline.

"I am thrilled to be a part of the Straightline Performance team," said Tiede. "This is an exciting time to be involved in snowmobile, ATV and UTV performance parts and I am looking forward to representing a company that has a reputation for being the leader in performance, sales, and service."

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