Colorado Snowmobile Association Wins Take a Friend Snowmobiling Contest

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The Colorado Snowmobile Association (CSA) won the 2013 Take A Friend Snowmobiling Contest sponsored by the International Snowmobile Manufacturers Association, comprised of members Arctic Cat, BRP, Polaris and Yamaha. The members of the CSA and their clubs took 486 individuals snowmobiling in Colorado this past winter. The CSA used its web site, Facebook page and monthly newspaper as well as an annual direct mail letter to its members to get the word out and obtain support and enthusiasm from Colorado snowmobile clubs.

In addition to its efforts in using their established media to communicate with its clubs and members, CSA also partnered with state park and U.S. Forest Service representatives in Colorado.

The effort was well planned and strongly supported by the Board of Directors and the membership of the Colorado Snowmobile Association. 

In addition to putting out the word and inviting non-snowmobilers to go snowmobiling, CSA spent time and effort ensuring that safety guidelines for all of the rides were used and they recognized the seven clubs that participated in the rides. The rides were hosted January through March 2013.

Many Colorado residents were introduced to snowmobiling and to the Colorado Snowmobile Association. The outings introduced potential new snowmobilers to the clubs and the state association, thus strengthening the club network and highlighting all of the association's hard work.

The general media throughout Colorado enthusiastically supported the rides as they too were introduced to snowmobiling through the ride activities. Positive stories on snowmobiling ran throughout the state and new friendships were made with various visitor and convention bureaus, chambers of commerce and state Government representatives.

The manufacturers through the Go Snowmobiling campaign effort were pleased to present the Colorado Snowmobile Association with a check for $5,000 during the International Snowmobile Congress held in Green Bay, WI. The manufacturers are looking forward to continued support of the Take a Friend Snowmobiling campaign for 2014. Awards are available to eligible Associations and Federations.

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