Camoplast Goes For New Look

Published in the October 2008 Issue News
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As part of its new strategy launch, Camoplast unveiled its new logo and positioning statement.

The new logo represents the different autonomous entities that form Camoplast as well as its linkage of common values and systems. The slight curving represents its global footprint while the metallic color highlights the depth of its expertise.

The new positioning: "Make it happen" is in support of Camoplast's promise to its customers as well as commitment of its employees. It represents its fundamental nature as a manufacturer and commands pro-activity and action while expressing a global sense of responsibility and security.

"Over the last years Camoplast has grown rapidly and has achieved a leadership position in most of the markets we serve," Pierre Marcouiller, chairman of the board and CEO of Camoplast, said. "Our future resides in our ability to make Camoplast a global player. We intend to achieve that while still providing high performance products to motorized vehicles and equipment markets. As an important step to realize this dynamic vision, we have developed a new logo and positioning statement that will help carry the company to global market leadership."

Camoplast has 2,000 employees in 14 manufacturing sites located in the United States, Canada, South Korea, Finland and Hungary.

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