Minneapolis - After shaking
up the status quo in the western United States
and Canada with its technical
snowmobile outerwear and associated snowmobiling gear, MotorFist is poised to
do the same in eastern Canada
thanks to a partnership with Kimpex. This partnership will bolster the
MotorFist brand in key eastern provinces by utilizing the experienced Kimpex
sales team and their longstanding relationships with dealers in those regions.
MotorFist will continue to sell dealer direct in British
Columbia, Alberta and Saskatchewan.
"We are proud to have Kimpex represent our brand in the
Eastern provinces of Canada,"
MotorFist Vice President of Operations Jennifer Jacobson said. "Kimpex has a
strong management team and exceptional distribution channels and their
experience with their focused CKX line of gear is a perfect compliment to our
brand."
Scheduled to launch this fall with specialized programs for
select dealers, Kimpex will target only the providences of Manitoba,
Ontario, Quebec
and the Atlantic provinces
with their rugged and highly technical MotorFist product line. Featured
products will include the Stomper boot and the Rekon Jacket, both of which
feature the patented and MotorFist exclusive eVent waterproof, breathable
technology.
"Everyone at Kimpex is excited to partner with the MotorFist
family," said Michel Cote', Vice President of Sales at Kimpex. "Like us, they
are passionate about snowmobiling and are all riders themselves. This
partnership allows Kimpex to provide our customers the best snowmobile garment
solution on the market."
MotorFist President Brad Ball echoes the sentiments of Cote'. "We've built incredible momentum since we launched
our brand four years ago," said Ball. "Our product has quickly become regarded
as the best gear in the western markets and the strengths of the Kimpex sales
team will help us carry that message to eastern Canadian markets this winter."