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WPS Partners With Divas SnowGear For US Distribution

Published online: Jul 17, 2012 News
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Western Power Sports has announced its recent partnership with Divas SnowGear for distribution of their line of attractive, functional and fashionable women's snowmobile riding apparel.

According to Wendy Gavinski, founder of Divas SnowGear, "Previously, when I would visit a snowmobile shop, I couldn't find a large enough selection of women's snowmobile riding apparel to satisfy both of my passions, snowmobiling and fashion." Gavinski took this frustration over the lack of available riding gear and created a truly unique line of women's snowmobile apparel in hopes to one day fill that void in snowmobile retailers. "Now, our commitment to this goal is finally paying off with our WPS partnership," she said.

WPS immediately identified Divas SnowGear as a line that added tremendous value to its offering. "Aligning ourselves with an up-and-coming brand of snowmobile apparel based in Madison, WI, fit perfectly with our goal of gaining more market share in the Midwest and offering a strong women's line to support the growing women's snowmobile segment," Ron Bentzinger, snowmobile product manager for WPS, said.

Gavinski added, "Of course we are just as excited about the partnership knowing WPS potential to reach customers we do not have the physical capacity to reach or service with the care we demand for our customers. With their help, we can keep our focus on manufacturing the most fashionable, yet functional outerwear for women. We are super confident the dealers and end consumer will see the passion both parties put forth in keeping up with the evolution of this new, exciting niche market we are creating."     

The 2013 Divas SnowGear line is available now for dealer pre-booking and will be available to the public this fall of 2012. See your local WPS sales representative or authorized dealership for more info, or contact Divas SnowGear direct at sales@DivasSnowGear.com or at  www.DivasSnowGear.com.