Western Power
Sports has announced its recent partnership with Divas SnowGear for
distribution of their line of attractive, functional and fashionable women's
snowmobile riding apparel.
According to Wendy
Gavinski, founder of Divas SnowGear, "Previously, when I would visit a
snowmobile shop, I couldn't find a large enough selection of women's snowmobile
riding apparel to satisfy both of my passions, snowmobiling and fashion." Gavinski
took this frustration over the lack of available riding gear and created a
truly unique line of women's snowmobile apparel in hopes to one day fill that
void in snowmobile retailers. "Now, our commitment to this goal is finally
paying off with our WPS partnership," she said.
WPS immediately
identified Divas SnowGear as a line that added tremendous value to its offering.
"Aligning ourselves with an up-and-coming brand of snowmobile apparel based in
Madison, WI, fit perfectly with our goal of gaining more market share in the Midwest
and offering a strong women's line to support the growing women's snowmobile
segment," Ron Bentzinger, snowmobile product manager for WPS, said.
Gavinski added, "Of
course we are just as excited about the partnership knowing WPS potential to
reach customers we do not have the physical capacity to reach or service with
the care we demand for our customers. With their help, we can keep our focus on
manufacturing the most fashionable, yet functional outerwear for women. We are
super confident the dealers and end consumer will see the passion both parties
put forth in keeping up with the evolution of this new, exciting niche market
we are creating."
The 2013 Divas
SnowGear line is available now for dealer pre-booking and will be available to
the public this fall of 2012. See your local WPS sales representative or
authorized dealership for more info, or contact Divas SnowGear direct at sales@DivasSnowGear.com or at www.DivasSnowGear.com.