Plymouth, MN - Brad Darling has accepted a promotion to Vice President/General Manager of the Arctic Cat Snowmobile Division effective Jan. 1, 2011.
In this role, Darling will be responsible for leading and growing Arctic Cat's snowmobile business, building and executing a global strategy and identifying and developing new and differentiated products and services that deliver on Arctic Cat's financial and strategic objectives.
Darling brings many years of related experience to this position as he spent 10 years in the lawn and garden industry before joining Arctic Cat in May, 2000, as a District Sales Manager. In October, 2004, he was promoted to National Sales Manager (Canada). Darling was successful in rebuilding Arctic Cat's Canadian dealer network, raising Arctic Cat to a strong No. 2 position in snowmobiles and more than doubled the company's ATV market share.
In May, 2008, he was named North American Sales Director where he focused on strengthening the sales team and dealer network while growing Arctic Cat's market share for both snowmobiles and ATVs during the most challenging economic times.
Darling grew up in Canada in the powersports business, working with and around snowmobiles his entire life. He worked in a family dealership for more than 18 years, starting at the age of 7. He even began racing at the age of 6 on an Arctic Cat Kitty Cat.