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Ahead Of The Bell: Leisure Vehicle Demand

Published online: Jun 15, 2010 News
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- A KeyBanc Capital Markets said Monday that the leisure vehicle market is continuing to gradually improve, with the ATV market showing the most growth.

 

News that consumers are confident enough to spend money on discretionary items like ATVs, snowmobiles or RVs is a good sign for the economic recovery.

 

Analyst Scott W. Hamann said it appears manufacturers' inventories are much lower than in the past. Hamann noted that financing for these types of purchases remains stable so far this year, although it's still easier to get than a year ago.

 

Hamann said Polaris Industries Inc. will likely benefit the most from the improving ATV industry. He said the maker of snowmobiles, ATVs and Victory motorcycles is gaining significant market share in that sector.

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