Dear Ski Doo...

High Velocity · Feb 7, 2012

146ev said:
....wait and see what doo does for marketing however I doubt they do anything cause why would they want to show Polaris, Yamaha, AC anything before they have the product ready to go? This gives all the other companies time to look at the pictures what's changing on their competitors and change their own.....

146ev, I, like most others, believe Doo has something big coming our way, but I disagree that they're waiting to see pics of competitors' new models, so they can change their own. Doo's new sleds are built, tested, and ready to go. They're not changing anything in the next 3 weeks before they release them. This is simply Doo's way of building up anticipation in their customers. It's working too.

Sent from my iPhone when I should be sledding.

fredw · Feb 7, 2012

a minimial few of us will be testing something soon at the test quaters, we got a little info sat night, dealers will see it soon in florida, its gonna rock boys, all i can say, and i will get in crap for this probally, think snowcheck....

Hurricane Tim · Feb 7, 2012

Dear Ski Doo, please talk to Team Industries about installing their clutches on your snowmobiles. Please.

146ev · Feb 7, 2012

There was changes on the 08xps after release and I believe there may be after the show the product you can't tell me that with continual testing they won't find a small problem and adjust the problem before it goes into production. Also waiting for the others no they are building hype what builds more hype then not seeing or hearing anything?! I let's the mind wander while Polaris is simply slowly leaking out information.

XP Summit · Feb 7, 2012

Can someone please share with me how releasing a picture of your upcoming 2013 chassis, it's refinements, on free website, with 30,000 followers (mainly snowmobiling fanatics).... every day or two before your competitor is a waste of marketing money and expensive?

146ev · Feb 7, 2012

XP Summit said:
Can someone please share with me how releasing a picture of your upcoming 2013 chassis, it's refinements, on free website, with 30,000 followers (mainly snowmobiling fanatics).... every day or two before your competitor is a waste of marketing money and expensive?

Well first you have to pay to have the pictures designed, next you aren't released them on this site people are talks the information off Polaris's website and also you have to pay to advertise on the website for the side and top advertisements now is a waste maybe i don't know how much they have invested in it.

XP Summit · Feb 7, 2012

My guess would be 1-2k very max on the pictures. Depends if they took the pictures internally or outsourced them. Also depends on if the graphic designer was internal salary or they outsourced. I could get those done with my contacts for and access to the sleds for about $200 - 300. If I was in a pinch 2 cases of beer, for the exact same quality.

Nothing about there marketing launch so far is expensive in the least bit. In fact I could safely say there ROI for this product launch campaign is probably there best out of all forms of media and campaigns for the entire year.

PJ-Hunter · Feb 7, 2012

There are pics? I cannot find any.

jhurkot · Feb 7, 2012

Nothing will be worse than the cat advertising last year. That stupid redneck trying to sneak into the cat headquarters to look at the ski loops. No one said that was a waste of money.

I hope the new doo chassis is MOUNTAIN SPECIFIC.

PJ-Hunter · Feb 7, 2012

Supposedly called the PRO-REV chassis??? F*ck me! Come on, name it something better than PRO whatever

The PRO-RMK
the PRO-CLIMB

originality is a bit lackluster, eh?

Tim Healy · Feb 7, 2012

PJ-Hunter said:
Supposedly called the PRO-REV chassis??? F*ck me! Come on, name it something better than PRO whatever

The PRO-RMK
the PRO-CLIMB

originality is a bit lackluster, eh?

NOOOOOOOOOO if that is true That sucks a lot

MOSKIDOO · Feb 7, 2012

New name

Let's get them to change it if that's the case, my vote is for ......." MXP"... simple and to the point, mountainxp! But then we all know the M would turn into a big ugly mountain sticker aka 97 Summit

deaner · Feb 7, 2012

What is polaris thinking spending all of their money on those fancy pictures??? Are they trying to go bankrupt?:face-icon-small-con

tudizzle · Feb 7, 2012

Yes its making the actual final promotional image where all the marketing costs rest

:face-icon-small-con

Hurricane Tim · Feb 7, 2012

deaner said:
What is polaris thinking spending all of their money on those fancy pictures??? Are they trying to go bankrupt?:face-icon-small-con

Nope. They're building hype which, in turn sells sleds. Good business if you ask me.

deaner · Feb 7, 2012

Hurricane Tim said:
Nope. They're building hype which, in turn sells sleds. Good business if you ask me.

Oh, I agree 100%. My above remark was sarcastic. I totally agree with the original poster. I wish skidoo would give us something to be excited about.

Polaris's marketing campaign almost has me excited enough to buy a poo. Now that is an effective marketing campaign!

aebsledder · Feb 7, 2012

Sure is encouraging to see brand loyalty knows no bounds. Sleds haven't even been released yet, so might as well criticize their marketing campaigns. I really don't care who comes out with what. The best thing the sledding public can hope for is a manufacturer to come out with a sled so unbelievable it revolutionizes the sport. Set the bar so high others strive to reach it. Competition can be a beautiful thing...

I will say that I do hope it isn't another "Pro" sled. I can just see the threads now, Pro vs Pro vs Pro.

PJ-Hunter · Feb 7, 2012

Hurricane Tim said:
Nope. They're building hype which, in turn sells sleds. Good business if you ask me.

All Poo has to do is have Burandt make a 30 second commercial saying that he rides a PRO and they are at the top. It's amazing to see how many guys with 2010 Cats sold them at the drop of a hat when they found out he switched brands.

Ace Freely · Feb 7, 2012

PJ-Hunter said:
All Poo has to do is have Burandt make a 30 second commercial saying that he rides a PRO and they are at the top.

...I'll be the first to say Burandt is one Hell of a rider...but c'mon, would anyone buy a sled on that alone??? Hello Sheep, Your hearder is calling!!

...I hope he patened the term "Flickable!"

Ace

deaner · Feb 7, 2012

PJ-Hunter said:
All Poo has to do is have Burandt make a 30 second commercial saying that he rides a PRO and they are at the top. It's amazing to see how many guys with 2010 Cats sold them at the drop of a hat when they found out he switched brands.

Screw burandt........AND his red hair.

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