I own both brands. A 2011 Denali dually and a 2011 F350. Had a 2008 F350 before that (biggest POS) and a 2006 2500 sierra (best truck ever) before that. Never owned a dodge but have driven them. That being said, I actually prefer the Ford to my Chev in most conditions, and I'm a Chev guy. The ford gets better mileage, seems more comfortable to drive and has better cab room. The new motor is awesome and super quiet, but I don't trust the trans. The GM shifts way better IMO, and is alot smoother riding truck, but I feel a little cramped in the cab. The urea filler as alot easier to get to on the ford, and you don't need to spill the fluid all over the underside of your engine compartment. The Denali option is a farce, $3000 grille. My wife's 07 Denali Yukon has way more bells and whistles than my truck. The Ford has a way more modern dash for sure, but not quite as classy as the Denali, IMO. Bang for buck, I think the Ford Has it.