This is interesting, I was gong to start a "marketing" thread. I find it very interesting.
Facts are, we sent humans to the moon many many years ago. A sled manufacturer COULD build the perfect sled, if it were financially feasable. The 2012 has me really thinking, as well as what Poo is doing.
Manufacturers don't put out the "best" they can every year, in my thinking. They up the ante a little at a time, try to keep pace with competitors, while technology and the sport evolves. The last two sleds I had/have were an 07 M1000 and a 09 SP race sled, and I can really see the differences in build/design to 2012.
The fact is, we were selling Skidoos for $11,000 over ten years ago when we were selling 01/02 models. Prices have not gone up much in the last ten years, and there has to be a reason. (With inflation, they are actually CHEAPER). Looking at the 2012 PC, it is a lot in the build/manufactuiring process. I was surprised at all the cast pot metal parts (chaincase assembly for one) the self tapping screws (chaincase for one, lol) and the use of stamped aluminum everywhere. (Tunnel, tail light housing.) Less plastic used overall (oil product).
So back to what they "could" do: Why does Cat continue to put out 20lb suitcases for cans? Cheaper? This one doesn't look cheap, I didn't even know it was a Cat product the first time I looked. They don't make money on aftermarket cans. Noise/regs? Maybe. But I doubt that is the main reason. I think that they are "hedging their bet" in that they came out with a completely new chassis, the last chassis lasted 6 years with only refinements. If Cat gave a lightweight can right off the bat, they have nothing in reserve for future refinements. It would sure be an easy way to drop 10 plus pounds in 2014 when the chassis is getting "old." Now how light/good CAN a sled get? There are limits as far as weight and design, and what happens with sleds cannot get considerably better every year? People hold onto their olds ones and don't buy new.
Enter ProRMK. Polaris pulled out the stops with the new sled in 2011. Worked on some issues for 2012, pulled out the stops again for 2013. They have made huge leaps in performance in a short time, probably in an effort to take over the majority of the market. And it is working, their sled is the benchmark. Where do they go from here? How much better can the sled get, what happens in 2-3 years when the PC is just as good/better, and the ProRMK is old news? Seems like Polaris went in for the kill over a short time for a reason. And their sales are showing it.
There are a pile of used PC sleds on here, I would LOVE to grab Sage or Ski's rides, give my 153 to my wife. But they are still $10,000, it is springtime, and when spending $10K on something, it is easy after that $10K mark to spend a few more thousand for a new one. (Even though theirs have a lot of expensive goodies that make them a good deal.)
The only way I was able to get my Proclimb (I don't finance anything, pay cash), is that Guysoutdoor in Lewiston posted it on here, 100 miles used, with a couple hundy in goodies, like new for $9000. I kicked it around with them, mentioned that I had to sell my M1000 first, and they offered to hold it for me with a deposit. I jumped on it, and to my (and their) surprise, I was able to pay it off in less than two weeks. Within a week of bringing it home, there was a 2012 ProRMK with 112 miles here in McCall for sale for $9400. I kinda kicked myself a little, but am happy with the Cat. Funny thing, the guy that originally bought my sled, traded it back in to buy a Poo aftrer fiding a Pro. He must have taken a HUGE financial hit, but it was important for him to get what worked for him.
The manufacturers also have to try to build what people want to buy. Mountain riding is not the same thing to different people. In Alaska when I lived there, it was thousand foot plus climbs to get to play areas on mostly bald moluntain slopes. Here in McCall there is much less of that, and much more technical tree riding, where the ProRMK shines.
Chris