"Clickbait" explained

It is all about page views and there is money to be made by creating catchy headlines / topics that get people to click on that particular link.

SOME INFO ABOUT HOW IT WORKS (yes, a copy and paste)
Clickbaiting is the intentional act of over-promising or otherwise misrepresenting — in a headline, on social media, in an image, or some combination — what you’re going to find when you read a story on the web.

At its worst, this strategy indicates that the publisher is at a loss for how to sell audiences on a story (perhaps due to having sub par content to begin with). Sometimes you’ll find these headlines on social media or on traffic-generating widgets like Taboola, click on them and find yourself with an unoriginal story that just repeats (or even distorts) facts from another site that reported the story first. If you’re really lucky, you’ll get to click through multiple pages before you realize how lame the story really is.

Why do publishers do it?

Two words: page views. Most sites use traffic numbers like page views or unique visitors to bill advertisers and measure their general success. Being a news site isn’t easy, business-wise.

Most publishers are guilty of using clickbait to promote stories because when it comes down to it, you still click. Readers will take the bait and the publisher is rewarded with a page view.

See the attached file for a graph that shows what kind of income can be generated from this.

Married? Ask her.