18 months from now and they'll be selling the Arctic Cat brand, or unwinding it. The potential demise of sleds was discussed in Jan 2017 in the cat forum when Text did the deal - most didn't want to hear it, and still don't, and none of us should be dancing in the street. Market needs at least 3 strong OEMs, or the innovation will cease. And they're making some damn fine cats now. Yammy gave up years ago, and just want a market for their engine tech. I think the spring-only is terrible news for all of us. But look at the facts - Text already rebranded the UTVs, which was their target when they bought AC. They paid dirt for the brand and assets, so their cash cost and financial risk was low, and now they're running out the clock recouping some fixed and R&D costs for sleds, and maybe a contract with Yammy. It's impossible to make money in this space on spring-only, even for two brands, and we'll look back and see this as tossing in the towel. Yeah, they'll spin it to the markets with some word salad, won't matter. The Text deal was quietly shopped in 16 - Yammy clearly had the inside track and wasn't interested, and Doo and Poo walked because all they had to do was wait for free. And they won't have to wait that much longer. This is a crap salad for all of us.
