The number one driver for the sled industry contracting since 1997 is - the rising price of sleds. Combine that with the unpredictable snowfall in the non-mountain states, and sales volume declines. Production down, margins down or prices up. It's called a death spiral. Be careful what you wish for. Reduced production can help dealers get some altitude for a year, and has been used before after back to back low snow years. I've seen the OEM research data behind the curtain. A good snow year outside the mountain states resets the baseline and rewards the dealer, in an average to good economy. Nothing else turns the ship.
