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UK Honda commercial WOW

C
Jan 24, 2002
158
31
28
Helena, MT
> And you thought those people who set up roomfulls of dominos to knock >over were amazing...
> There are no computer graphics or digital tricks in the film.
> Everything you see really happened, in real time, exactly as you see
>it.
> The film took 606 takes. On the first 605 takes, something, usually
>very minor, didn't work. They would then have to set up the whole thing
>again. The crew spent weeks shooting night and day. By the time it was
>over, they were ready to change professions. The film cost six million
>dollars and took three months to complete, including full engineering of
>the sequence.
>>> In addition, it's two minutes long, so every time Honda airs the film
>on British television, they're shelling out enough dough to keep any one of
>us in clover for a lifetime. However, it is fast becoming the most
>downloaded ad in the history of the Internet.
> Honda executives figure the ad soon will pay for itself simply in
>"free viewings" (Honda isn't paying a dime to have you watch this
>commercial!).
> When the ad was pitched to senior executives, they signed off on it
>immediately - without any hesitation - including the costs.
> There are six and only six hand-made Honda Accords in the world. To
>the horror of Honda engineers, the filmmakers disassembled two of them to
>make the film.
> Everything you see in the film (aside from the walls, floor, ramp, and
>complete Honda Accord) is a part from those two cars.
> The voiceover is Garrison Keillor. When the ad was shown to Honda
>executives, they liked it and commented on how amazing computer
> graphics had become. They fell off their chairs when they found out it
>was all for real.
> Oh... and about those funky windshield wipers. On the new Accords, the
>windshield wipers have water sensors and are designed to start doing their
>thing automatically as soon as they become wet. It looks a bit weird in
>the commercial.
>



and now you can watch it too :eek:

check it out here
 
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