ReadyLIFT Suspensions Acquires Zbroz Racing

April 2020 Feature

Santa Monica, Calif.; Greenwood Village, Colo.; Henderson, Nev. - ReadyLIFT Suspensions, a global leader in vehicle aftermarket leveling and lift kit solutions, announced that it has acquired Zbroz Racing, a prominent aftermarket performance parts manufacturer focused on UTV and snowmobile suspension components.

ReadyLIFT is a division of Wheel Pros, the preeminent distributor of proprietary branded aftermarket products for vehicles and powersports. Wheel Pros is backed by Clearlake Capital Group, L.P., a leading private investment firm. Financial terms of the transaction are not being disclosed.

Zbroz was founded in 1998 by the four Zollinger brothers after their successful snowmobile hill climbing career. Today the company provides suspension products for snowmobiles and UTVs and sells primarily through their direct-to-consumer website.

"We are thrilled to welcome Zbroz to ReadyLIFT," Bryce Castleton, ReadyLIFT President, said. "Zbroz enhances ReadyLIFT's product portfolio beyond pickup trucks, Jeeps and SUVs, grows our customer base and broadens our footprint in the aftermarket suspension market, while also providing Zbroz access to our global sourcing platform and distribution network. Consumers of automotive and powersports aftermarket parts are passionate about performance, reliability and quality and they demand technical excellence. With Zbroz's impressive reputation for quality and performance, ReadyLIFT is better positioned to serve consumers with the reliable products they want, backed by our outstanding service."

"We are excited to join forces with ReadyLIFT, as we bring Zbroz design and innovation together with their best-in-class capabilities, leadership, manufacturing and distribution," said Nate Zollinger, founder of Zbroz. "We have always focused on delivering an exceptional customer experience, and we believe this combination enables the combined company to offer customers more products they want from sources they trust."

"Zbroz is a natural fit for ReadyLIFT and a valuable addition to the product portfolio," said Randy White, Chief Executive Officer of Wheel Pros. "Since completing our investment in October 2018, ReadyLIFT has achieved significant growth while continuing to invest in product innovation, brand marketing and distribution expansion. We look forward to supporting ReadyLIFT's continued success with the addition of Zbroz and its impressive collection of powersports performance parts."

"We are very supportive of the Wheel Pros team as they continue to expand their product offering and transcend custom wheels to the four corners of the vehicle and other adjacent markets," added José E. Feliciano, Co-Founder and Managing Partner, and Colin Leonard, Partner, at Clearlake. "With this acquisition, Wheel Pros adds another recognized and trusted proprietary brand and can better serve the sizable and diverse enthusiast market segments."

ReadyLIFT is a division of Wheel Pros, a portfolio company of Clearlake.

  • Like what you read?

    Want to know when we have important news, updates or interviews?

  • Join our newsletter today!

    Sign Up
You Might Also Be Interested In...

Send to your friends!