Johnson Controls Launches VARTA Powersports Batteries In North America

Industry News

Milwaukee, Wisc. - Johnson Controls, the leading global manufacturer of lead-acid batteries, is launching its premium VARTA AGM powersports battery line in North America this October. The powerful line-up of powersports batteries are made for active enthusiasts who expect the highest level of performance and durability.

VARTA powersports batteries will offer 16 different group sizes covering more than 90 percent of powersports applications including; motorcycles, ATVs, snowmobiles, UTVs, scooters and personal watercrafts.

"Our VARTA batteries feature an advanced Absorbent Glass Mat (AGM) technology that has been proven for many years in the European market," Michael Carr, vice president and general manager, Aftermarket, U.S. & Canada, said. "Johnson Controls is the world leader of AGM technology for vehicles."

All VARTA powersports batteries will be fully charged just prior to shipping. This "freshly charged" approach will offer distributors, dealers and end users the same ready-to-install convenience North America has experienced with automotive batteries for many years.

Additional information can be found on the all-new VARTA powersports website,, which features brand and technical material and an interactive "battery finder" for users to identify which VARTA powersports battery best fits the make, model and engine size of their unique powersports vehicle. Enthusiasts will also have direct access to purchase the new line of products directly through the site and have their order conveniently shipped for free via standard shipping to any location in the U.S. and Canada.

VARTA AGM powersports batteries, with AGM technology, are engineered to provide longer life and improve the performance of the battery. VARTA AGM batteries last longer in demanding applications, are maintenance-free, nonspillable and can be installed at any angle. Each VARTA powersports battery features an established grid design for improved durability, has a rugged case construction, can withstand repeated charging and discharging, and is high performing in a wide range of temperature conditions.

VARTA powersports is making its official North American debut as title sponsor of Mike Cook's Bonneville Shoot Out event taking place Oct. 10-14, 2013 and co-sponsoring the world's fastest motorcycle, the Top 1 Oil `Ack Attack' streamliner.

"We're thrilled to support this exciting VARTA powersports batteries U.S. launch," Mike Akatiff, Top 1 Oil `Ack Attack' owner and builder, said. "VARTA powersports is a well-respected European brand that has the quality and reliability we need out there in the intense heat and vibration-prone conditions on the Bonneville Salt Flats."

Powersports enthusiasts, media and industry representatives will enjoy an interactive VARTA powersports display experience featuring the complete line-up of VARTA AGM powersports batteries in booth No. 737 at the American International Motorcycle (AIM) Expo in Orlando, FL on Oct. 16-20, 2013. VARTA powersports will also have a presence at the Automotive Aftermarket Product Expo (AAPEX) in Las Vegas, NV, Nov. 5-7, 2013.

Visit to learn more. 

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