2012 Go Snowmobiling Take A Friend Snowmobiling Campaign

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Haslett, MI - The snowmobile manufacturers, through the International Snowmobile Manufacturers Association, are excited to partner with the organized snowmobiling community and the many snowmobile associations and clubs who support snowmobiling throughout North America. This unique industry partnership has announced a contest featuring a $5,000 cash prize to the state snowmobile association member of ACSA and a $5,000 cash prize to the provincial snowmobile association member of CCSO that organizes and promotes a Go Snowmobiling Ride campaign in their state or province.


The campaign is designed to encourage the associations to work with their local snowmobile clubs, visitors and convention bureaus and other interested parties in developing and holding snowmobile demonstration rides this winter.


The snowmobile riding events may be held any time between Jan. 1- March 31, 2012. The attached entry forms are due to the ISMA Office by April 30, 2012.


The contest encourages the development and expansion of relationships that clubs and associations have with visitors and convention bureaus, the media and the related snowmobile businesses (dealers, restaurants, gas stations, banks, resorts, etc.).


In depth research shows us that many individuals who do not presently snowmobile are very interested in "giving it a try." More than 80 percent of all citizens look very favorably toward a fun snowmobiling winter experience. ISMA's research firm, interviewing thousands of non-snowmobilers across North America, discovered that when asked, non-snowmobilers will rate their interest in going snowmobiling on a scale of 1-10 as high as a 9 rating. Those of us who have participated in taking friends snowmobiling know there are miles-of-smiles from those that we invite to join us and a good time is had by all. Very often our snowmobiling family expands as new riders purchase their first new or used snowmobiles as a result of our invitation to try snowmobiling for their own family fun in the winter.


ISMA encourages all clubs and associations to participate in this fun and profitable contest. It encourages snowmobilers to welcome non-snowmobilers to enjoy snowmobiling and the great scenery, friendship and fun that we all enjoy during the winter months.


Please review, copy and distribute the attached contest entry form. Remember that all snowmobile clubs throughout North America are encourage to participate in this contest and support their state or provincial snowmobile association in helping make their organizations grow and prosper.

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