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October 26, 2012
Polaris ‘Winning Riders’ Program Supports State, Provincial Snowmobile Associations
Polaris supports grassroots groups with sales-based contributions
Polaris also announced it is extending the Winning Riders program through the 2013 sales season, meaning contributions will be made next year based on retail sales of new Polaris snowmobiles between April 1, 2012, and March 31, 2013.
“The passion for snowmobiling is running strong across the North American snowbelt,” Mike Jonikas, VP of Polaris Snowmobiles, Sales and Corporate Marketing, said. “We see real benefits in supporting the associations that coordinate activities of snowmobile clubs and help develop great riding opportunities.”
Polaris makes the “Winning Riders” contributions with “no strings attached,” allowing each state or province to decide how to use the funds it receives. Projects funded by Winning Riders donations in recent years have included membership drives, trail and grooming programs, legislative efforts, tourism promotion and more.
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