Winnipeg, Manitoba - FXR Factory Racing, a leader in snowmobile apparel and the home of Full Throttle Addiction announced the hiring of Doug Rust from Next Level Sports Marketing LLC, where he was the former director of sponsor sales and operations of ISOC Racing, to the position of Marketing/Special Projects Manager.

Rust’s responsibilities in this newly created position will be to create and develop new product, race support and advertising and promotion opportunities for FXR in North America.

Rust brings with him to this position more than 21 years of cumulative experience in the powersports industry beginning with the development of snowmobile aftermarket products to managing activation for Monster Energy full tours of AMA outdoor national motocross.

Milt Reimer, president and CEO of FXR Factory Racing, said Rust’s attributes both professional and personal are committed to pursuing growth in current and future markets, which is the specific responsibility and challenge of his position and will be an asset to the company’s diversification and at the same time positively impact the company’s industry presence as a leader.