Toronto - Yamaha Canada has dramatically altered pricing on more than 135,000 of its parts and accessories. The change in pricing has allowed Yamaha to be more competitive with aftermarket, online and foreign vendors. Some items have been decreased more than 50 percent.

The pricing alignment covers all product groups that Yamaha sells, from the smallest engine components to the largest bolt-on accessories. The changes aren’t limited to obscure, dated, highly stocked parts. Some of Yamaha’s popular “fast moving” parts have received some sizeable decreases as illustrated in the examples below:

PRODUCT                              PART                                      OLD MSRP                 NEW MSRP

Motorcycle                               Air Filter                                   $49.79                         $39.60

Motorcycle                               Passing Lamps                         $168.95                       $131.95

Outboard                                 Gauge Kit                                  $443.16                       $352.98

Outboard                                 Propeller                                    $164.82                       $139.19

Snowmobile                             Piston Ring Set                         $50.84                         $39.96

Snowmobile                             Semi-Rigid Saddlebags              $219.95                       $169.95

ATV                                        Brake Pad Kit                            $51.78                         $41.12

Side by Side                             A-Arm Skid Plates                    $164.95                       $138.95

WaveRunner                            Cover                                        $307.95                       $232.95

Sport Boat                               Wakeboard Rack                       $549.95                       $410.95

General                                    Chain                                       $69.55                         $34.38                         

Commenting on the pricing overhaul, Yamaha Canada’s national manager, Parts & Accessories Sales Jay Bretherick, said, “Yamaha customers can now get the quality, fit, and finish of Genuine Yamaha Parts & Accessories at a price comparable to those products supplied by other vendors. We feel that if given similar pricing, most customers would prefer to use OEM equipment for its quality and fitment advantages.”

Yamaha parts and accessories are developed in conjunction with the unit and are specifically made for a Yamaha, not an ill-fitting universal product designed for different makes and models.

Bretherick added, “If you visit Yamaha-motor.ca, you’ll see we’ve highlighted over 1100 accessories that have had a 10 percent or greater decrease from the original MSRP. When you factor in the tens of thousands of parts that were also impacted, this is some of the biggest news to come from Yamaha Motor Canada in quite some time.”