Yamaha Motor Canada has announced that it has qualified 2010 Five Star Dealers. The Yamaha Five Star Dealer Program is a progressive dealership improvement plan used to increase the professionalism of its dealer network and heighten the value received by Yamaha customers.

To qualify for Five Star, a Yamaha dealer must undergo a detailed and rigorous testing process that sees the dealer excel above the national average in the following areas:

Customer Satisfaction

Brand Support

Customer Service Excellence

Parts & Accessories Stocking and Display

Technician Education and Ability

In order to attain or retain their Five Star standing, each year a dealer must apply and successfully complete the Five Star measurement criteria as determined by Yamaha Motor Canada. Criteria is updated and adjusted accordingly to reflect market conditions. Retail sales results are not a component of the measurement process.

Yamaha Motor Canada boasts the finest recreational vehicle dealership group in Canada. Through hard work, dedication and a commitment to excellence, 77 Yamaha dealers have been awarded the prestigious Five Star designation for 2010. This is up from the 61 who were awarded Five Star status in 2009.

Alberta

Seitzco Motorsports, Okotoks

E&S Motorcycles, Fort Saskatchewan

Riverside Yamaha, St-Albert

Scanalta Power Sales, Hines Creek

P.G. Auto Marine Specialties Ltd., Calgary

Maximum Powersports, Peace River

Slave Lake Yamaha, Slave Lake

Mountain’s Edge Cycle & Sled Ltd., Sundre

British Columbia

Port Boat House, Port Alberni

Galleon Marine, Richmond

Jones Boys Boats, Ainsworth

Parker Marine Nanaimo, Nanaimo

Peak Performance Motorsports, Cranbrook

Alpine Motorsport, Salmon Arm

Parker Marine Campbell River, Campbell River

Capstan Marine, Richmond

G.A. Checkpoint, Port Moody

Kelowna Yamaha (Downtown), Kelowna

Kelowna Yamaha (West Side), Kelowna

Vernon Motorsports, Vernon

Manitoba

Winnipeg Sport and Leisure, Winnipeg

Powerhouse Sports, Lac Du Bonnet

New Brunswick

Rae’s Trailer and Sports Centre, Miramichi

West End Sports, Beresford

Newfoundland & Labrador

M and F Motors Limited, Stephenville

Wiseman’s Sales and Service, Clarenville

Atlantic Recreation, Mount Pearl

Nova Scotia

Seamasters Services, Dartmouth

Ontario

Go Power Sports, Portland

CO2 Inflatable Boats, Oakville

Desmasdons Boat Works, Pointe Au Baril

Powersport Junction, Guelph

Ottawa Yamaha, Ottawa

Hastings Marine, Hastings

The Performance Shed, Harrowsmith

Bracebridge Yamaha, Bracebridge

Monto-Reno Marina Ltd., Lefroy

Haliburton Outdoor Equipment Ltd., Haliburton

Tomkins Hardware, Emo

Brian’s Service Centre, Hensall

Vincent Payne Marine, Pointe Au Baril

R.L. Equipment Sales and Services, Verner

Kelly’s Cycle Centre, Hamilton

Gordon Bay Marine, Mactier

Walsten Marine, Kinmount

Arnprior Sportland and Marine, Arnprior

Irwin Supply, Cornwall

Quebec

P. Labonte et Fils, Mont Joli

Eugene Fortier & Fils, Princeville

Chambord Sport Yamaha, Chambord Lac St. Jean

Desjardins Ste-Adele Marine Inc., Ste. Adele

Moto Sport Newman Inc., Pierrefonds

Gagne-Lessard Sports Inc., Coaticook

Moto JMF Inc., Thetford Mines

Motos Thibault Mauricie Inc., Trois-Rivieres

Motos Thibault, Sherbrooke

Mini Mecanique Gaspe, Gaspe

Aventures Sport Max, Pointe a la Croix

Evasion Sport D.R., Laterriere

Aqua Services Enr., Repentigny

Xtreme Miller Sport, Mont Tremblant

Harricanna Aventures Val-D’or, Val-D’or

Nadon Sport Saint-Eustache, St. Eustache

Dimension Sport, La Sarre

Centre Du Sport Alary, St-Jerome

Gerald Collin Sport, St. Lin

Gregoire Sport, St. Ambroise de Kildaire

Gregoire Sport, Notre-Dame De Lourdes

Varin Yamaha, Napierville

J. Sicard Sport, Louiseville

Le Docteur de la Moto, Ste. Perpetue

S.M. Sport, Loretteville

Saguenay Marine, Jonquière

Saskatchewan

Schrader’s Holdings, Yorkton

Tru-North RV, Auto & Marine, Prince Albert

Robertson Yamaha, Swift Current

Yukon

Yukon Yamaha, Whitehorse