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March 12, 2010
BRP Launches Store.Ski-Doo.com
BRP has launched its Ski-Doo Riding Gear, Parts and Accessories online store at store.ski-doo.com.
The new website allows consumers to buy genuine Ski-Doo parts, accessories and clothing anytime of day in just minutes and have it delivered to their doorstep anywhere in Canada and the United States. Shoppers can simply log on to store.ski-doo.com to order with the click of a mouse and a credit card.
"The site was tested over the past few months by a group of 30 BRP/Ski-Doo dealers and the results were convincing," Sandy Scullion, vice-president, Riding Gear, Parts and
Accessories, said. "With the official launch, we offer North American consumers the convenience of shopping from home and having their orders fulfilled quickly and easily by the power of a network of more than 800 dealers."
In 2009, BRP launched the U.S. shopevinrude.com site and plans to extend this e-commerce solution to its other major powersports brands in the coming years. "Online shopping is a growing trend and both our customers and dealers are eager for it," Scullion said.
Online orders are fulfilled by authorized BRP/Ski-Doo dealers. The turnkey sales tool enables dealers to rapidly acquire new customers and turn inventory quickly with minimal transaction time. BRP provides participating dealers with real-time sales data to see what is selling locally and nationally, enabling them to make smart purchasing decisions for product stocking.
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