Thief River Falls,
MN – For the 2013 model year,
Arctic Cat will be co-branding its Youth 120 model snowmobile with the Yamaha
Motor Corporation.
Arctic Cat will manufacture the Yamaha SRX 120 in their its Thief River Falls, MN
factory per Yamaha’s specifications, but the snowmobile will be based off the
popular Arctic Cat Sno Pro 120 platform.
Arctic Cat’s Snow Division General Manager, Brad Darling
said, “This partnership makes perfect sense for our companies as we’ve been
buying Yamaha’s 123cc 4-stroke engine for our Sno Pro 120 since 2009.”
The easy-to-start, fan-cooled, 123cc, 4-stroke engine found
in the 120 is easy to manage for parents, yet is extremely fun to operate for
the Youth rider. Wrapped in a package with bold graphics and color
combinations, the 120 will instill a lifelong snowmobiling passion into Youth
riders.
Darling goes on to say, “Snowmobile consumers are extremely
brand loyal, so we don’t see this partnership cannibalizing any of our current
Sno Pro 120 sales. Instead, the SRX120 will attract an added number of Yamaha
youth to the industry. Any time we can be a part of growing the snowmobile
industry, it’s a good thing.”
