Valcourt, Quebec – BRP has named France Landreville its new Manager of Ski-Doo snowmobiles marketing.
In her new position, Landreville will be responsible for all communications elements for Ski-Doo snowmobiles, including ad campaigns, Internet communications, Point-of-Purchase materials and brochures. Landreville will report to Dominique Godbout, director of marketing, Ski-Doo and Sea-Doo.
Landreville has held several positions inside BRP since 2002. Most recently, she contributed to the launch of the Can-Am side-by-side vehicle as a marketing coordinator. She also has worked as coordinator of the B.E.S.T. extended warranty program, as well as in customer service, technical publications and business practices.
Prior to joining BRP, Landreville worked as a marketing consultant for various consulting firms. She earned a Master’s Degree in Marketing from the Université de Sherbrooke and a Bachelor’s Degree in Communications from Université de Montreal.