Arctic Cat announced the extension of its partnership with the All Star Circuit of Champions—one of America’s longest traveling sprint car series as title sponsor into the 2017 and 2018 seasons.
“We are more than pleased to extend our relationship with the All Star Circuit of Champions for the next two seasons. 2016 proved a success for Arctic Cat, and I am confident that our continued involvement will elevate Arctic Cat’s exposure and impact in the world of sprint car racing,” said Greg Williamson, Arctic Cat Chief Marketing Officer. “All Star fans enjoy hunting, fishing, farming, ranching and the outdoors; these are the same enthusiasts most attracted to our off-road products. Having the opportunity to interact with that demographic at these events is key to us to provide them the ultimate off-road experience.”
The All Star Circuit of Champions will promote Arctic Cat during 50 plus events in 2017, traveling to eight states throughout all areas of the Midwest, Northeast and East Coast.
In addition to being title sponsor, Arctic Cat will play a major role during select events where local Arctic Cat dealers will be on-hand with a display to interact with consumers, engage in demo rides and promote special sales offers.
“We are honored to have Arctic Cat with us again in 2017 and 2018. We established a great foundation in 2016, and now have the opportunity to build on that foundation during the next two years,” Tony Stewart said, owner of the Arctic Cat All Star Circuit of Champions. “This series is special. We are a family. To have Arctic Cat continue to be a part of this family is something we can all be proud of. I am positive Arctic Cat will continue to help raise the All Star Circuit of Champions to new levels.”
For more information on the Arctic Cat All-Star Series visit www.allstarsprint.com.