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BRP Produces 300,000th Lynx Snowmobile

Published online: Dec 19, 2013 Industry News
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Rovaniemi, Finland - BRP produced its 300,000th Lynx snowmobile on Dec. 16, 2013, a 2014 Lynx Boondocker 3900 800 E-Tec model, in its state-of-the-art manufacturing facility in Rovaniemi, Finland, in the Arctic Circle.

"I am proud of the work that has made BRP's Lynx brand the leading snowmobile brand in Europe," Jukka Jokinen, vice-president, BRP Finland, said. "The Lynx story began in 1967. With consistent research and development, we have since become industry leaders. Thanks to our employees who have made this milestone possible."

Finland's Minister of Labour, Lauri Ihalainen, visited the facility for the occasion and praised BRP and its employees for demonstrating that Finland has the skills to produce competitive world-class products.

BRP currently employs more than 300 people in its Finnish manufacturing facility, which also assembles some models of Ski-Doo snowmobiles and Can-Am ATVs. One of BRP's 2013 Can-Am innovations is a six-wheeled ATV that was developed in Rovaniemi, where it will also be assembled.

Developed for Nordic environment and snow conditions, Lynx snowmobiles meet the needs and preferences of local snowmobilers. The design and look of Lynx sleds reflect an image of its wild namesake. Lynx and Ski-Doo snowmobiles are industry leaders in the Scandinavian market. Lynx snowmobiles have also had outstanding success in racing arenas. Seven of the past 13 winners of the snocross world championships did so on Lynx sleds.