Medina, Minn. – Polaris Snowmobiles has entered a sponsorship agreement with the Quebec Major Junior Hockey League, becoming official sponsor of the league and its twelve Quebec-based teams, including Drakkar Baie-Comeau, Voltigeurs Drummondville, Sagueneens Chicoutimi, Olympiques Gatineau, Remparts Quebec, Blainville-Boisbriand Armada, Rimouski Oceanic, Rouyn-Noranda Huskies, Victoriaville Tigres, Sherbrooke Phoenix, Shawinigan Cataractes, and Foreurs Val-d’Or.
Hockey, and specifically junior hockey, is an essential piece of the fabric of Quebec’s culture. The cross over in hockey fans and snowmobile enthusiasts makes good sense for both sides of the partnership.
“Polaris is excited to support Quebec’s unique and diverse culture,” Andy Kroll, marketing manager for Polaris snowmobiles, said. “This isn’t just about hockey, but rather connecting to the pastimes and passions that makes winter the very best season in these communities. Quebec features some of the best hockey talent and best snowmobiling environments on the planet. It’s an easy connection for us—and hopefully a positive connection for fans.”
The sponsorship includes exposure within the 12 rinks, television and online advertising. Polaris dealers will have logo usage rights to help promote their association with local teams. Additionally, Polaris will be executing a campaign later in the season to build awareness of the partnership and give fans a chance to win the all-new Polaris Indy Voyager Rec Utility snowmobile.