June 2, 2013

BRP, F1 Grand Prix du Canada: A Perfect Fit




BRP will make its debut at the Formula One (F1) Grand Prix du Canada June 7-9 at Circuit Gilles Villeneuve in Montréal, QC. While BRP has for the third straight year designed and produced the winning trophies, it will welcome the public at its booth near the Pont du Cosmos. BRP has also loaned 40 Can-Am vehicles to be used by F1 teams and race administration.

“We are very pleased to have BRP as a partner this year,” said François Dumontier, president and CEO of Octane Racing Group Inc., promoter of the Formula 1 Grand Prix du Canada. “To have a Québec-based manufacturer and reputed company like BRP exhibit its products and have access to their high-end vehicles is certainly a great help.”

BRP will further host all F1 fans at its booth and provide an opportunity for all to have their photograph taken with the 2013 F1 Grand Prix du Canada first-place trophy. A display of many of the company’s products will be available to the general public. BRP will also have a special karting display, including a kart simulator, to highlight the 30th anniversary of Rotax kart engines.

“All F1 pilots started their careers on racing karts,” said José Boisjoli, president and

CEO of BRP. “Considering that BRP's Rotax engines have been powering karts for the past 30 years, many F1 champions, such as Jenson Button and Kimi Räikkönen, participated in the Rotax MAX Challenge. Racing goes back a long way at BRP. We started with Ski-Doo and Lynx snowmobile racing, Sea-Doo PWC World Championships, and the Grand National Cross Country series for ATVs and SSVs. It is a logical—and thrilling—step for us to participate in such a premium powersports event.”

Car racing and BRP are closely linked. BRP organizes the annual Rotax MAX Challenge racing series that culminates with the Grand Finals, playing host last year in Portugal to over 275 racers from 60 countries. The winners of those Grand Finals for the past two years—Ben Cooper in 2012 and Pier-Luc Ouellette in 2011—raced for Canada andwill both be on site during a special karting event on Friday, June 7. This year's Rotax MAX Grand Finals will be in held for the first time in North America in New Orleans, LA.

Forty BRP vehicles will be circulating at Circuit Gilles Villeneuve during race weekend. Three of these, Can-Am Commanders, have been on site for three months already helping to prepare the scene for the race.








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