Southfield, Mich. - Federal-Mogul’s iconic Champion brand of spark
plugs, wiper blades and chemical additives will once again be at the forefront
of the North American racing community through a new and expanded version of
its popular “Search for a Champion” promotion. The contest, which attracted hundreds
of video entries in 2012, will award $125,000 in Champion motorsports
sponsorships for the 2013 racing season.
“‘Search for a Champion’
connected the latest leading-edge Champion technologies with millions of
consumers, including a new generation of racers and performance enthusiasts,” Michael
Proud, director of marketing, North America,
Federal-Mogul, said. “Based on the extraordinary success of this brand-building
program, we are dramatically expanding its reach and the available sponsorship
dollars to propel the Champion bowtie logo into the winner’s circle in
virtually every form of engine-driven racing in 2013.”
The 2013 program was unveiled
on Monday by NASCAR Sprint Cup driver and Champion spokesperson Kevin Harvick,
who invited racers to develop and submit creative two-minute videos that
describe how a Champion sponsorship would help them dominate the competition in
2013. The program is open to any North American team competing in any
engine-driven motor sport and in any competitive environment, including asphalt,
dirt, off-road, snow and water.
Videos will be archived on
the Champion brand’s www.AlwaysaChampion.com
website, where consumers around the world will have the chance to vote for
“This year’s contest drove a
record number of consumers to our website, where they not only watched hundreds
of great videos, but also learned about how ‘Performance Driven’ Champion
technologies help improve the performance and extend the service life of
engines and other power equipment,” Proud said.
Racers can begin uploading their
videos to the www.AlwaysaChampion.com
website on Nov. 1, 2012. Consumer voting will begin in January and the first
round of sponsorship winners will be announced by Harvick in conjunction with
the Daytona 500 in February of 2013. Harvick and the Champion team will select
a grand-prize $50,000 sponsorship winner in April.
For additional information
about the contest and “Performance Driven” Champion products, visit www.AlwaysaChampion.com.