Minneapolis - The agreement
will return the production of the globally-popular online program to ISOC's
in-house media component, Long Haul Productions based out of Albertville, MN.
"Last year when we were featured on Ustream we saw a
huge increase in viewership,” Carl Schubitzke, director of operations for ISOC,
said. “So it was crucial that we not only continue to work with Ustream, but to
improve on last year."
New to the ISOC webcast production this year will be an
actual television broadcast set purchased from FOX Sports. "We're taking
this up to an entirely new level of professionalism," Schubitzke added.
"We'll have full pre-race program production followed by our opening
ceremonies to the best snowmobile racing in the world. Everyone at ISOC is
really fired up with our new direction with the webcast at every round of the Amsoil
Championship Snocross Series this year."
And best of all, it's absolutely free to fans of
"Ustream is thrilled to partner with ISOC to stream the
2012-13 Amsoil Championship Snocross Series and distribute them to our vast
global reach of 57M UVM," Wayne Sieve, vice president, Sports Business
Development, said. "This partnership allows Ustream to provide snocross
fans free live streaming access to watch their favorite snowmobile racers and
interact with fans alike throughout the championship."
Featured on both Ustream's home page and sport page every
Friday and Saturday night will prove to be a windfall in terms of viewership on
the Internet for the ACSS. Bottom line, according to Schubitzke is, "Ustream
loves our content and wants to become a bigger partner by marketing our events
with their resources as well. So not only is this a big deal for ISOC and all
of its members, it's also a big deal for the sport itself."
and www.isocracing.com for more