July 10, 2012

Divas SnowGear Partners With Gamma Sales For Distribution In Canada

Madison, Wisc. – Divas SnowGear has targeted the Canadian market with its line of attractive, functional and fashionable women’s snowmobile riding apparel since its inception two years ago with success. Because of the successes, the need for a Canadian distributor was necessary. Divas SnowGear has announced its Canadian partnership with Gamma Sales to distribute their brand for this coming 2012/13 snow season.

Wendy Gavinski, founder of Divas SnowGear, said, “We found that the Canadian market was very strong for us in the early stages of our business. The women recognized our business model of offering fashionable, yet functional apparel almost immediately before we had even advertised. Gamma is the leading powersport distributor in Canada and we couldn’t be happier to have them behind us as such a powerhouse.”

Based in Ontario, Gamma Sales is a Canadian leader in the distribution of parts and accessories, boasting one of the largest networks of powersports dealers in Canada.  Gamma identified Divas SnowGear as a line that added great value to their offering straightaway. Dan Nowlan, Gamma’s product manager said, “The women’s snowmachine market is a segment that is growing at a rapid pace. I’ve paid close attention to Divas SnowGear and how they have targeted this new, niche market specifically and wanted to get involved to help our own business grow in this category.”  
The 2013 Divas SnowGear line will be available through Gamma in the fall of 2012. For more information visit www.DivasSnowGear.com or www.GammaSales.com.

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Yellowstone Adventures, Inc.

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