Madison, Wisc. – Divas SnowGear has targeted the Canadian
market with its line of attractive, functional and fashionable women’s
snowmobile riding apparel since its inception two years ago with success.
Because of the successes, the need for a Canadian distributor was
necessary. Divas SnowGear has announced its Canadian partnership with
Gamma Sales to distribute their brand for this coming 2012/13 snow season.
Wendy Gavinski, founder of Divas SnowGear, said, “We found
that the Canadian market was very strong for us in the early stages of our
business. The women recognized our business model of offering fashionable,
yet functional apparel almost immediately before we had even
advertised. Gamma is the leading powersport distributor in Canada and we
couldn’t be happier to have them behind us as such a powerhouse.”
Based in Ontario, Gamma Sales is a Canadian
leader in the distribution of parts and accessories, boasting one of the
largest networks of powersports dealers in Canada. Gamma identified
Divas SnowGear as a line that added great value to their offering
straightaway. Dan Nowlan, Gamma’s product manager said, “The women’s
snowmachine market is a segment that is growing at a rapid pace. I’ve paid
close attention to Divas SnowGear and how they have targeted this new, niche
market specifically and wanted to get involved to help our own business grow in
The 2013 Divas SnowGear line will be available through Gamma in the fall of
2012. For more information visit www.DivasSnowGear.com or www.GammaSales.com.