Madison, Wisc.Divas SnowGear has announced its recent
partnership with Yamaha Motors USA to distribute their line of attractive,
functional and fashionable women’s snowmobile riding apparel.
According to Wendy Gavinski, founder of Divas SnowGear,
“Previously, when I would visit a snowmobile shop, I couldn’t find a large
enough selection of women’s snowmobile riding apparel to satisfy both of my
passions, fashion and snowmobiling.”
Gavinski took this frustration over the lack of available
riding gear and created a truly unique line of women’s snowmobile apparel in
hopes to one day fill that void. “Now, our commitment is finally paying
off with our partnership with Yamaha,” she said.
Yamaha immediately identified Divas SnowGear as a line that added tremendous
value to its offering. “The goals of aligning ourselves with an established
distributor and the gap that Yamaha needed to fill in their women’s offering,
make a perfect fit for both parties,” Gavinski said.
Robert Orr, Yamaha’s US Parts and Accessories Product
Planning Supervisor, said, “Divas SnowGear fits right in line with our mission
of satisfying our customers and exceeding their expectations with products of
superior quality, unmatched performance and extraordinary value. I’m really
looking forward to a prosperous relationship with Divas SnowGear for many years
to come. I’m very confident our consumer and dealer network will see
exactly what I see as we roll out this new product line this coming season.”
The 2013 Divas SnowGear line will be available in the fall of 2012. See
your local Yamaha sales representative or authorized dealership for more info.