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Divas SnowGear Partners With Yamaha Motors

Yamaha to provide U.S. distribution

Published online: Jun 07, 2012 News
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Madison, Wisc.Divas SnowGear has announced its recent partnership with Yamaha Motors USA to distribute their line of attractive, functional and fashionable women's snowmobile riding apparel.

According to Wendy Gavinski, founder of Divas SnowGear, "Previously, when I would visit a snowmobile shop, I couldn't find a large enough selection of women's snowmobile riding apparel to satisfy both of my passions, fashion and snowmobiling."

Gavinski took this frustration over the lack of available riding gear and created a truly unique line of women's snowmobile apparel in hopes to one day fill that void. "Now, our commitment is finally paying off with our partnership with Yamaha," she said.

Yamaha immediately identified Divas SnowGear as a line that added tremendous value to its offering. "The goals of aligning ourselves with an established distributor and the gap that Yamaha needed to fill in their women's offering, make a perfect fit for both parties," Gavinski said.

Robert Orr, Yamaha's US Parts and Accessories Product Planning Supervisor, said, "Divas SnowGear fits right in line with our mission of satisfying our customers and exceeding their expectations with products of superior quality, unmatched performance and extraordinary value. I'm really looking forward to a prosperous relationship with Divas SnowGear for many years to come. I'm very confident our consumer and dealer network will see exactly what I see as we roll out this new product line this coming season."

The 2013 Divas SnowGear line will be available in the fall of 2012. See your local Yamaha sales representative or authorized dealership for more info.