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Global Snowmobiles Market To Reach 165,000 Units, US$1.3 Billion by 2017, According To New Report By

Published online: Mar 09, 2012 News
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The global snowmobile industry recovered from the economic recession and registered positive growth in 2011. The rise in sales of snowmobiles in the year 2011 was mainly attributed to the favorable snow and cold weather and an increased interest in snowmobiling by Generation Y group.

Sales increases in snowmobiles was the highest in Europe and Russia. Today, snowmobiling is one of the most preferred outdoor sports in the world, with the U.S. and Canada jointly accounting for more than 75 percent of the total annual unit snowmobile sales in the year 2011. The total number of registered snowmobiles also witnessed an increase in 2011. Snowmobiling is one of the popular winter recreational sports, particularly in the snow belts of the United States and Canada.

The popularity of snowmobiling can be attributed to the fun and sense of adventure involved. Besides, snowmobiling also provides ample avenues for exploring nature. In addition, health awareness among consumers and with the growing concept of the 'great outdoors' gaining popularity, greater numbers of people are likely to take the sports, given the additional health and enjoyment benefits it provides.

The trends are expected to enhance the importance of snowmobiling as a form of healthy and wholesome outdoor recreation in the near term. Some of the factors that contribute towards sustainable growth in the snowmobile industry, other than cyclical and weather dependent factors, include production redesign cycles, replacement buying by consumers and the launch of four stroke engines. Manufacturers are innovating and introducing new products to meet the product demand. Further, improvements in the production process of snowmobiles, either through vertical integration or through efficient outsourcing, are expected to propel market growth.

The United States, Canada and Scandinavia constitute the major markets for snowmobiles, cumulatively accounting for a lion's share of the global demand for snowmobiles. The U.S. represents the single largest global market for snowmobiles, both in volume and value terms, as stated by the new market research report on snowmobiles.

Canada and Scandinavia represent the other major markets for snowmobiles. Growth is, however, forecast to emanate from the rest of world markets, which are slated to witness faster growth through 2017, compared to the other major markets of the U.S., Canada, and Scandinavia.