March 5, 2012

Arctic Cat Co-Brands 2013 Youth 120 Snowmobile For Yamaha



2013 Yamaha SRX 120 Manufactured in Thief River Falls, MN


Arctic Cat Co-Brands 2013 Youth 120 Snowmobile For Yamaha

Thief River Falls, MN – For the 2013 model year, Arctic Cat will be co-branding its Youth 120 model snowmobile with the Yamaha Motor Corporation.

Arctic Cat will manufacture the Yamaha SRX 120 in their its Thief River Falls, MN factory per Yamaha’s specifications, but the snowmobile will be based off the popular Arctic Cat Sno Pro 120 platform.

Arctic Cat’s Snow Division General Manager, Brad Darling said, “This partnership makes perfect sense for our companies as we’ve been buying Yamaha’s 123cc 4-stroke engine for our Sno Pro 120 since 2009.”

The easy-to-start, fan-cooled, 123cc, 4-stroke engine found in the 120 is easy to manage for parents, yet is extremely fun to operate for the Youth rider. Wrapped in a package with bold graphics and color combinations, the 120 will instill a lifelong snowmobiling passion into Youth riders.

Darling goes on to say, “Snowmobile consumers are extremely brand loyal, so we don’t see this partnership cannibalizing any of our current Sno Pro 120 sales. Instead, the SRX120 will attract an added number of Yamaha youth to the industry. Any time we can be a part of growing the snowmobile industry, it’s a good thing.” 











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