The members of the International Snowmobile Manufacturers Association—Arctic Cat, BRP, Polaris and Yamaha—have announced the Take a Friend Snowmobiling contest for 2012. A cash prize of $5,000 will be awarded to the top winning associations/federations in the United States and Canada. Only member organizations of ACSA and CCSO are eligible to win. The contest event can be held between Jan. 1, 2012 and March 31, 2012. Contest entry forms are available on the www.GoSnowmobiling.org website.
The event is designed to encourage snowmobile clubs and associations to enhance and expand their partnerships with chambers of commerce, visitors and convention bureaus, snowmobile dealers and all businesses related to the snowmobile community.
In addition, clubs and associations/federations are encouraged to partner with the local print media, radio stations and television stations in promoting their Go Snowmobiling event.
This is the first annual Go Snowmobiling Campaign contest being sponsored by the manufacturers who hope to encourage snowmobilers to take their non-snowmobiling friends out snowmobiling.
Research has shown the vast majority of non-snowmobilers who live in the snowbelt are interested in going snowmobiling. When asked to rate their interest on a scale of 1 to 10 (10 being highest level of interest), non-snowmobilers rate their interest a 9. Research and surveys have shown us that non-snowmobilers are like snowmobilers in many ways; they see snowmobiling as a great way to (a) enjoy the scenery; (b) get outdoors and have fun with family and friends; (c) go to unique places and see amazing scenery; (d) have fun in the winter outdoors and be able to go home tired and ready for a good night sleep.
If you would like additional information on the campaign and/or a copy of the contest entry form, please visit the www.Gosnowmobiling.org website. Any additional questions can be directed to the ISMA office.