MI - The legendary Champion spark
plug, filter, wiper and performance chemicals brand from Federal-Mogul
Corporation will support a new generation of talented amateur racers through an
innovative web-based video contest that will award $100,000 (USD) in motorsports
Through the "Search for a Champion" contest, Federal-Mogul
will award each of five finalist prize winners a $10,000 (USD) motorsports
sponsorship and one grand prize winner a $50,000 (USD) sponsorship for
submitting videos that best demonstrate their ability to win a racing
championship in 2012. Entries will be accepted from amateur teams in any form
of engine-driven racing, whether on earth/dirt, asphalt, snow, ice, water or
other course. Judging will be based on viewer voting on the brand's newly
updated www.AlwaysaChampion.com website as well as input from NASCAR driver and
team owner Kevin Harvick. (See www.AlwaysaChampion.com for contest rules.)
The contest was announced by Harvick, driver of the No. 29
Budweiser Chevrolet in Sprint Cup racing and official spokesperson for the
Champion brand. "I got my start racing go-karts, so I know what a sponsorship
can mean to a small race team," he said. "This program enables Champion to give
back to the sport that has helped make it one of the world's most popular
brands by supporting local racers who have what it takes to capture a title in
local and regional racing."
Contestants may submit their video entries via the www.AlwaysaChampion.com website
beginning at 12:01 a.m. ET on Monday, Oct. 24, 2011. Deadline for entries is
11:59 p.m. ET on Saturday, Dec. 31, 2011. Visitors to the
www.AlwaysaChampion.com site will be able to vote for their favorite video
entries between Jan. 2 and Feb. 5, 2012, and Federal-Mogul will announce the
five $10,000 sponsorship winners on Feb. 23, 2012, in conjunction with the
beginning of the NASCAR Sprint Cup season.
Online voting for the $50,000 sponsorship will run from Feb.
22 through March 21, 2012, with the Champion grand-prize sponsorship winner
announced April 2, 2012.
The Champion brand and iconic bow tie logo can be seen in
virtually every form of racing worldwide. This "Performance Driven" brand now
represents a broad portfolio of advanced products, including globally respected
Champion spark plugs; Champion oil, air and cabin air filters; Champion wiper
blades; and Champion performance additives for the automotive and
lawn-and-garden markets. The "Search for a Champion" contest is the first of
several aggressive initiatives designed to introduce the latest Champion
technologies to millions of consumers and racing enthusiasts throughout the U.S. and Canada.
For additional information about the contest and to submit a
free video entry, simply visit www.AlwaysaChampion.com.