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Federal-Mogul's Champion Brand To Offer $100,000 in Racing Sponsorships Through Web-Based "Search fo

Published online: Oct 30, 2011 News
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Southfield, MI - The legendary Champion spark plug, filter, wiper and performance chemicals brand from Federal-Mogul Corporation will support a new generation of talented amateur racers through an innovative web-based video contest that will award $100,000 (USD) in motorsports sponsorships.

Through the "Search for a Champion" contest, Federal-Mogul will award each of five finalist prize winners a $10,000 (USD) motorsports sponsorship and one grand prize winner a $50,000 (USD) sponsorship for submitting videos that best demonstrate their ability to win a racing championship in 2012. Entries will be accepted from amateur teams in any form of engine-driven racing, whether on earth/dirt, asphalt, snow, ice, water or other course. Judging will be based on viewer voting on the brand's newly updated www.AlwaysaChampion.com website as well as input from NASCAR driver and team owner Kevin Harvick. (See www.AlwaysaChampion.com for contest rules.)

The contest was announced by Harvick, driver of the No. 29 Budweiser Chevrolet in Sprint Cup racing and official spokesperson for the Champion brand. "I got my start racing go-karts, so I know what a sponsorship can mean to a small race team," he said. "This program enables Champion to give back to the sport that has helped make it one of the world's most popular brands by supporting local racers who have what it takes to capture a title in local and regional racing."

Contestants may submit their video entries via the www.AlwaysaChampion.com website beginning at 12:01 a.m. ET on Monday, Oct. 24, 2011. Deadline for entries is 11:59 p.m. ET on Saturday, Dec. 31, 2011. Visitors to the www.AlwaysaChampion.com site will be able to vote for their favorite video entries between Jan. 2 and Feb. 5, 2012, and Federal-Mogul will announce the five $10,000 sponsorship winners on Feb. 23, 2012, in conjunction with the beginning of the NASCAR Sprint Cup season.

Online voting for the $50,000 sponsorship will run from Feb. 22 through March 21, 2012, with the Champion grand-prize sponsorship winner announced April 2, 2012.

The Champion brand and iconic bow tie logo can be seen in virtually every form of racing worldwide. This "Performance Driven" brand now represents a broad portfolio of advanced products, including globally respected Champion spark plugs; Champion oil, air and cabin air filters; Champion wiper blades; and Champion performance additives for the automotive and lawn-and-garden markets. The "Search for a Champion" contest is the first of several aggressive initiatives designed to introduce the latest Champion technologies to millions of consumers and racing enthusiasts throughout the U.S. and Canada.

For additional information about the contest and to submit a free video entry, simply visit www.AlwaysaChampion.com.