Based off the huge success of the program in 2008 and 2009, BRP and its Ski-Doo dealers will again donate up to CA$1 million to North American snowmobile clubs for snowmobile trails through the Ski-Doo Million Dollar Club Support Program.
Regardless of the brand they own, every snowmobiler will be able to participate in this fundraising program.
Last year, the program delivered $720,000 to more than 1,600 North American clubs: 12 percent of active snowmobilers actually participated in the program.
For each snowmobiler submitting a certificate at their Ski-Doo dealership, BRP will donate $10 to their snowmobile club through the program. Program certificates are available online at www.snowest.com in the news section on Oct. 15 as well as at fall snowmobile shows and on www.ski-doo.com. A television, public relations and direct mailing campaign will also be launched come the fall of 2010 to reach every snowmobiler.
"The sheer volume of letters received praising BRP and our dealers for the program over the last two years is proof enough for us that this program worked wonders," Yves Leduc, vice-president and general manager of the North America division, said. "It is simply amazing to see how many people went out of their way to write to us and share what they did with the funds and how it impacted their club and how important that contribution was to the upgrades they did to the trails' infrastructure."
The top club in each of the regions listed below will receive a 2011 Ski-Doo MXZ TNT or Summit to use for additional fundraising activities: Canada East (Quebec, New Brunswick, Newfoundland, Labrador, PEI, Nova Scotia); Canada West (Ontario, Manitoba, Saskatchewan, British Columbia, Yukon Territory, Alberta, Northwest Territory) USA East (Connecticut, Illinois, Indiana, Iowa, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, New York, North Dakota, Ohio, Pennsylvania, South Dakota, Vermont, Wisconsin); USA West (California / Nevada, Colorado, Idaho, Montana, Oregon, Utah, Washington, Wyoming).
There will also be parts, accessory and clothing incentives for clubs that reach 75 percent or more participation from their membership.