Idaho Falls, ID - MotorFist, a manufacturer of specialized snowmobile outerwear, has announced that several key positions in the company have been filled with exceptional leaders in the motorsports industry.
Jennifer Jacobson joins MotorFist as vice president of operations. Jacobson formerly oversaw the development of ATV apparel, Victory Motorcycle apparel and snowmobile apparel and accessories at Polaris Industries. Her experience in the motorsports industry and management skills will play a key role in the development and marketing of MotorFist products.
MotorFist products are sold through a network of dealers who are serviced by independent sales representatives in territories across the snowbelt states.
“A strong sales team is essential to the success of MotorFist so we set out to sign the best representatives in the powersports industry. Our reps were highly recommended and have a wealth of experience,” MotorFist Marketing Director Mike Peterson said. Andrew Morris will represent the MotorFist line in Washington State, Ryan Pickle in Oregon, Greg Spiropulos in Idaho, Adam Scott in Utah and Wyoming, Dan Fasching in the Midwest states and Chris Zelenka in the East Coast states. Rod Thompson will serve as the Midwest and eastern states manager.
With a strong team of professionals, partnerships with leading fabric manufacturers and an expanded clothing line coming in the winter of 2010, MotorFist will further establish itself as a major player in the snowmobile industry.
For more information, visit www.motorfist.com.