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Foremost Insurance Partners With Outdoor Ethics Organization

Published in the January 2009 Issue Published online: Jan 07, 2009 White Out & Wide Open—The Blog
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Leading specialty insurer Foremost Insurance recently announced its Bronze Sponsor relationship with Tread Lightly!, a non-profit organization dedicated to responsible outdoor ethics.

Tread Lightly! aims to educate people on how to enjoy the outdoors without harming it. It also organizes efforts to restore damaged habitats and improve natural areas that need attention.

"TreadLightly! promotes a message that we're proud to support," Debora Peters-DeVerney, affinity group manager, Foremost, said. "Tread Lightly!'s audience is really our audience, too. We want to target outdoor enthusiasts with our insurance. This sponsorship will get our name in front of outdoor enthusiasts. Most importantly, we are collectively educating the public on how to use their off-road vehicles and boats responsibly."