What a week it was for Arctic Cat in late October.
In case you missed it, Arctic Cat had unprecedented opportunities to “Share Our Passion” on television and in print, in the news media and in entertainment circles.
It began with Team Arctic racer and husband of vice presidential candidate, Todd Palin, making a special stop in Thief River Falls on Oct. 17, along with racing partner and seven-time Iron Dog winner, Scott Davis. Sure, it was meant to be a politically-motivated photo op, but Palin spent way more time praising Cat’s snowmobile brand than the Republican ticket.
Press coverage from Palin’s visit was seen all over, including a special segment on “Entertainment Tonight” and broadcast coverage in 30 states. Print coverage reached more than 700,000 people with highlights in Thief River Falls Times, Grand Forks Herald, St Paul Pioneer Press, Star Tribune, Bemidji Pioneer, Duluth News Tribune and The Leader-Telegram.
The spotlight on Arctic Cat didn’t end there. During its highest rated episode in 14 years, Saturday Night Live featured Team Arctic Racewear on a widely praised “Weekend Update” segment. If you didn’t get a chance to see SNL, be sure to check out: http://www.nbc.com/Saturday_Night_Live/video/clips/update-palin-rap/773781/.
You’ll find this clip alone has been seen by more than 2.9 million people.